SUPERPOWER FOR KIDS' TEETH: Our special ingredient Nano-hydroxyapatite is a breakthrough material inspired by nature and backed by science - hydroxyapatite naturally makes up 97% of your enamel. Great for everyday enamel care, while making little smiles sparkling clean.
• KID-FRIENDLY TOOTHPASTE: Formulated for toddlers and kids ages 1 and up, our fluoride free toothpaste gives parents peace of mind while helping little ones build healthy brushing habits. Features an easy-to-open flip cap designed for independent brushing and small hands.
• MADE WITH INGREDIENTS PARENTS CAN LOVE: Brush every day without worry. Our kids toothpaste formula is sulfate-free (No SLS) , paraben-free , and contains no dyes. 100% vegan and PETA cruelty-free certified, it is thoughtfully designed just right for little mouths.
• SAFE TO SWALLOW: Safe to swallow for kids 1 year+ when used as directed, based on a report of independent toxicologists. Always review the label and see the Product Safety Document for further information.
• STRAWBERRY MANGO BURST: A juicy burst of sweet strawberries blended with ripe mango for a tropical brushing experience. This mild, fruity non fluoride toothpaste is a kid-approved alternative to traditional mint flavors.