RED BULL GIVES YOU WIIINGS. In 1987, Red Bull not only launched a completely new product, it created a whole new product category energy drinks. From day one, Red Bull has been giving wiiings to people and ideas, setting many milestones in sports and culture. When To Drink Red Bull is appreciated worldwide by top athletes, busy professionals, university students and travelers on long journeys. Red Bull has made a conscious decision to use 100% recyclable aluminum cans, and we developed our Red Bull Coolers which use up to 45% less energy than conventional fridges.