SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It's not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.

Our Power Grip Primer's formula goes on clear with a translucent finish for dry, combo and oily skin types. It is also non-comedogenic (does not clog pores).

The hydrating formula retains moisture for a plump complexion, plus moisturizes, preps, and smoothes, improving the look and feel of your skin. Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product absorb into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation. e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA. e.l.f. brushes are synthetic, vegan & cruelty-free.